Privacy policy

Should any contradictions arise between this data protection declaration and the otherwise applicable contractual or business conditions of Inoni AG, the provisions of this data protection declaration take precedence.

Data protection is a matter of trust and your trust is important to us. We respect your personality and privacy. We also want to ensure the protection and processing of your personal data in accordance with the law. 

It is important to us that you agree to the processing of your personal data. With this data protection declaration, we inform you comprehensively about our data processing methods. And you decide whether you want your personal data to be processed. 

This privacy policy covers both past and future personal data. If you agree to the processing of your personal data, we will not only process the personal data collected from you in the future in accordance with this data protection declaration, but also your personal data already stored by us. 

When we talk about the processing of your personal data in this privacy policy, we mean any processing of your personal data. This includes, for example:

  • The Collection 

  • Storage 

  • Administration 

  • Use 

  • Transmission 

  • Announcement or

  • Deletion of your personal data. 

We collect personal data in order to provide better services to our customers. We are convinced that the orientation of our activities towards the wishes and needs of our customers should make the tasks of daily life easier for you. Better services can be:

  • Optimizing our branch locations so that they are always close to you

  • Orientation of the product range to customer needs;

  • Personalization of customer communication so that you can find offers that match your wishes and receive less advertising 

  • Simplification of processes, such as purchases or bookings, so that you reach your destination faster 

How do we protect your personal data? 

We have technical and organizational security procedures in place to maintain the security of your personal data and to protect your session data and personal data against unauthorized or unlawful processing and/or against accidental loss, alteration, disclosure or access. However, you should always be aware that there are inherent security risks in transmitting information via the Internet and other electronic means, and that we cannot guarantee the security of any information transmitted in this way.

How long do we keep data? 

We will retain your personal information for as long as we deem necessary or appropriate to comply with applicable laws or for as long as it is necessary for the purposes for which it was collected. We delete your personal data as soon as they are no longer required and in any case after the maximum retention period required by law has expired. 

What rights do you have in relation to your personal data? 

You have the right to assert your data protection rights at any time and to obtain information about your stored personal data, to correct or supplement your personal data, to object to the processing of your personal data or to demand the deletion of your personal data. In this context, we reserve the right to correspond with you electronically (in particular by e-mail). 

How can you contact us? 

If you wish to assert your rights in relation to your personal data or have questions or concerns regarding the processing of our personal data, you can contact us by e-mail at contact@inoni.ch. We will reply to you promptly. 

Who is the data controller? 

We are legally obliged to inform you of the owner of the data collection with your personal data. The owner of the data collection is Inoni AG. 

When do we collect personal data?

We collect your personal data whenever we have contact with you. The situations in which we have contact with you are manifold. For example, we collect your personal data under the following circumstances:

  • You visit our shops or other premises

  • You purchase our goods or services in our shops or via our online shop

  • You participate in our courses or trainings

  • You make use of a service provided by our customer service

  • You register a product or service purchased from us

  • You order and use one of our customer cards or loyalty cards;

  • You receive a newsletter or other advertising about our goods and services;

  • you take part in a competition or lottery

  • You become a member of one of our customer loyalty programs;

  • You take part in one of our market research campaigns or opinion polls;

  • you use or communicate with us or third parties via our Internet pages, apps for mobile devices or offers on Internet platforms, multimedia portals or social networks; you communicate with us via telephone, fax, e-mail, voice messages, text messages (SMS), picture messages (MMS), video messages or instant messaging

  • You contact us at special occasions such as events, advertising events, sponsoring events or cultural and sporting events. 

What personal data do we collect?

The personal data we collect are just as varied. On the one hand, we collect personal data that you make available to us. On the other hand, we collect personal data that is automatically or manually collected when you contact us, such as 

personal data:

  • Surname and First Name

  • Birthday and age

  • Gender

  • Address

  • Shopping habits

  • Information on purchasing power

  • Customer and purchasing preferences

  • Delivery address

  • Billing address

  • Language preferences

  • Phone number(s)

  • E-mail address(es)

  • Identification numbers of your technical devices

  • Information about subscribed newsletters or other advertising

  • Consent to receive advertising

  • Online customer account information (including opening date, username)

  • Memberships within our division

Data on customer activity:

  • Contract data (including contract date, contract type, contract content; contract partner; contract duration; contract value; claims asserted under the contract); 

  • Purchasing information (including date of purchase; place of purchase; time of purchase; type, quantity and value of goods and services purchased; shopping cart; abandoned shopping cart; means of payment used; paying agent; purchase history); 

  • Customer service information (including goods returns, complaints, warranty claims, delivery information); 

  • Session data relating to visits to our websites, apps for mobile devices or offers on Internet platforms, multimedia portals or social networks (including duration and frequency of visits, language and country preferences, information about browser and computer operating system, Internet protocol addresses, search terms and search results; submitted ratings)

  • Location-based data when using mobile devices 

  • Communications via telephone, fax, e-mail, voice messages, text messages (SMS), picture messages (MMS), video messages or instant messaging

Why do we process personal data? 

We process your personal data for various purposes. These purposes can be summarized in different groups. In particular, we may process all or part of your personal data for one or more of the following purposes: 


Processing purposes in connection with our goods and services

  • Provision and sale of our goods and services

  • Processing of orders and contracts, including dispatch of order and dispatch confirmations, delivery confirmations, delivery and invoicing

  • Organisation and implementation of courses, seminars or training

  • Organization and implementation of customer service services

  • Organization and implementation of market research and opinion polls

  • Review of customer creditworthiness

Processing purposes in connection with customer communication

  • Provision, administration and implementation of customer communication by mail and via electronic means of communication

  • business communication by mail and by telephone, fax, e-mail, voice messages, text messages (SMS), picture messages (MMS), video messages or instant messaging 

  • evaluating the use of our services via telephone, fax, e-mail, voice messages, text messages (SMS), picture messages (MMS) or instant messaging such as: Type of use, frequency and duration of use, exact location of use. 

  • Processing purposes in connection with special activities and occasions

  • Organization and implementation of competitions or sweepstakes, including notification and publication of the winners via our Internet sites, apps for mobile devices or our offers on Internet platforms, multimedia portals or social networks 

  • Organization and realization of special events such as events, advertising events, sponsoring events, cultural and sports events. 

Processing purposes in connection with the analysis of customer behaviour 

  • Optimization of the locations and the product range in our branches. This is done by means of individualized and person-related, but also anonymous and group-related recording and evaluation of historical and current customer and purchasing behavior in our stores or other premises - including the creation and analysis of location data, movement profiles and shopping basket analysis;

  • Individualized and person-related or anonymous and group-related recording and evaluation of historical and current customer and purchasing behavior when using the offers on our websites, apps for mobile devices or on Internet platforms, multimedia portals or social networks;

  • Individualized and person-related or anonymous and group-related recognition, classification and analysis of current and potential customer needs and interests;

  • Individualised and person-related or anonymous and group-related classification and analysis of customer behaviour and customer potential;

  • Statistical evaluation of customer behaviour on the basis of anonymised customer data.

  • Processing purposes in connection with direct marketing

  • Simplification of processes - such as purchases or bookings - and use of insights from the analysis of customer behaviour for the continuous improvement of all goods and services offered;

  • Avoidance of unnecessary advertising through findings from the analysis of customer behaviour for individualised and personalised direct marketing;

  • Sending individualised and personalised advertising by post or via telephone, fax, e-mail, voice messages, text messages (SMS), picture messages (MMS), video messages or instant messaging; 

  • Individualized and personalized customization of offers and advertising on our websites, apps for mobile devices or in our channels on Internet platforms, multimedia portals or social networks.

Confidentiality of personal data 

All customer data collected is treated confidentially by Inoni AG and is neither passed on to third parties nor made available to them. 

How do we use cookies? 

We also use so-called cookies on our Internet pages. These are small files which are stored on your computer or mobile device when you use one of our Internet pages. We would also like to inform you comprehensively about our use of cookies. 

Why do we use cookies? 

The cookies we use are first of all used to ensure the functions of our website - such as the shopping cart functionality. In addition, we use cookies to adapt our Internet offer to your customer wishes and to make your surfing on our site as comfortable as possible. We also use cookies to optimise our advertising. Cookies enable us to present you with advertisements and/or special goods and services that could be of particular interest to you due to your use of our website. Our aim is to make our Internet offer as attractive as possible for you and to present you with advertising that corresponds to your areas of interest. 

Which cookies do we use? 

Most of the cookies we use are automatically deleted from your computer or mobile device at the end of the browser session (so-called session cookies). For example, we use session cookies to store your country and language preferences and your shopping cart across different pages of an Internet session. In addition, we also use temporary or permanent cookies. These remain stored on your computer or mobile device after the browser session ends. During a further visit to one of our Internet pages, we will then automatically recognise which entries and settings you prefer. Depending on the type of cookie, these temporary or permanent cookies remain stored on your computer or mobile device for between one month and ten years and are automatically deactivated after the programmed time has elapsed. They serve to make our Internet pages more user-friendly, effective and secure. Thanks to these cookies, you will, for example, be able to see information on the site that is specifically tailored to your interests. 

What data is stored in the cookies? 

No personal data is stored in the cookies we use. The cookies we use cannot be assigned to a specific person. When a cookie is activated, it is assigned an identification number. 

How can you prevent the storage of cookies? 

Most Internet browsers accept cookies automatically. However, you can instruct your browser not to accept cookies or to ask you in each case before accepting a cookie from a website you visit. You can also delete cookies on your computer or mobile device by using the appropriate function of your browser. If you decide not to accept our cookies, you will not be able to see certain information on our web pages and you will not be able to use some functions that are intended to improve your visit. 

How do we use log files? 

Every time you access our website, your internet browser transmits certain usage data to us for technical reasons and stores them in log files. These are the following usage data: Date and time of access to our website; name of the website accessed; IP address of your computer or mobile device; address of the website from which you accessed our website; amount of data transferred, and name and version of your browser. The evaluation of the log files helps us to further improve our Internet offers and make them more user-friendly, to find and correct errors more quickly and to control server capacities. Based on the log files we can, for example, determine at what time the use of our Internet offers is particularly popular and provide the corresponding data volume to ensure the best possible use for you. 

How do we use web analysis tools? 

We use so-called tracking technologies to constantly improve and optimise our Internet services. Web analysis tools provide us with statistics and graphics that give us information about the use of our website. The data about the use of an Internet page is transferred to the server used for this purpose. Depending on the provider of a web analysis tool, these servers may be located abroad. For the most frequently used web analysis tool, Google Analytics, this data is transmitted including abbreviated IP addresses, which prevents the identification of individual devices. Google complies with the data protection provisions of the "Swiss-U.S. Privacy Shield" agreement and has registered with the US Department of Commerce for the "Swiss-U.S. Privacy Shield" (information on the Swiss-U.S. Privacy Shield can be found at https://www.privacyshield.gov/Swiss-US-Privacy-Shield-FAQs). The IP address transmitted by your browser within the framework of Google Analytics is not merged with other data from Google. A transfer of this data by Google to third parties only takes place due to legal regulations or within the scope of order data processing.

You can prevent the collection of data generated by cookies and related to your use of the website (including your IP address) to Google and the processing of this data by Google by downloading and installing the browser plugin available at the following link (http://tools.google.com/dlpage/gaoptout?hl=de) You can find more information about Google Analytics and data protection at http://tools.google.com/dlpage/gaoptout?hl=de or http://www.google.com/intl/de/analytics/privacyoverview.html. 

How do we use Social Plugins?

Our Internet pages use social plugins, e.g. from Facebook, Twitter or Google+. The plugins are marked with the logo of the provider and can be e.g. like buttons or a Google+ button or Twitter button.

If you call up our Internet pages that contain such a plugin, your browser establishes a direct connection with the provider's computers. The content of the plugin is transmitted directly to your browser from the offering site and integrated into the Internet site by the browser. By integrating the plugin, the provider receives the information that you have called up our website. If you are logged in at the same time, the provider can assign the visit to your profile. If you interact with the plugins - for example, by clicking the "Like" button or posting a comment - the relevant information is transmitted directly from your browser to the provider and stored there.

If you do not want the provider to collect data about you via our website, you must log out of the provider's website before visiting our website. Even when you are logged out, the providers collect anonymous data via the social plugins and set a cookie for you. This data can be assigned to your profile if you log in to the provider at a later time.

If a login is offered via a social login service - e.g. Facebook Connect - data is exchanged between the provider and our website. With Facebook Connect, for example, this can be data from your public Facebook profile. By using such login services, you agree to the data transfer.

The purpose and scope of data collection and the further processing of your data by the provider as well as your rights and settings options for the protection of your privacy can be found in the provider's data protection information.

Facebook Ireland Ltd. or Facebook Inc.: http://de-de.facebook.com/policy.php

Google Inc.: http://www.google.com/intl/de/privacy/plusone/

Twitter Inc.: http://twitter.com/privacy

If you do not want the providers to collect information about you via these cookies, you can select the "Block third-party cookies" function in your browser settings. Then the browser will not send cookies to the server for embedded content from other providers. With this setting, other functions of our website may no longer function.

Status as of 09/20/2023, subject to change at any time.